Inested Innova: Strategic communication and visual storytelling

After a process of bifurcating their concept and getting into it, we connected with their pillar of innovation, of giving freshness to an organization through their tools and services. That is why in the center of the illustration of Inested's landscape there is a hand with an amphora (which carries its logo as a wink), and which pours the water that becomes the system's lake. Inested revives, renews, refreshes; that is our storytelling. We created a set of visual systems with graphics, illustrations and creative direction, from the landscape of the toolbox. From there we obtained the other elements, substituting and interchanging elements born from this idea to show each tool, process and service. This is also the origin of the graphic elements present in the presentations that we later created. All this reinforces the personality, philosophy and mission of the brand, in order to highlight the difference of the innovative education company through tone, art direction, complementary graphics, colors, and typographies. We defined the brand as innovative, warm, empathetic, fluid, and approachable. We organized Inested Innova's information with creative, communication and storytelling tools to transmit in a cohesive and empathetic way what Inested is and what it offers. For this reason we chose a palette based on the colors of the brand identity, adding other colors, mostly primary, to show how essential the brand's identity is and what it offers.