Beyond the Blockchain: A Human-Centered Crypto Trading UX
Olusegun Adeniyi
When Bison approached me in 2024, they faced a critical challenge: despite having powerful DeFi trading features, their user base was predominantly crypto veterans, leaving out millions of potential retail investors. The core issue wasn't just complex terminology, it was about reimagining how regular people could interact with blockchain technology.
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Posted Feb 14, 2025
A case study on transforming a complex crypto trading platform into an intuitive mobile experience
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Mar 15, 2023 - May 4, 2023
