BambooVest is a mobile app designed to provide users with access to global investment opportunities like stocks, real estate, and cryptocurrencies.

I was tasked with mapping out customer journeys for the two buyer personas of BambooVest. This will help us improve the user journey by addressing critical pain points and identifying opportunities to improve user experience, engagement, and satisfaction among our target user personas. This project is crucial for developing targeted and user-centric product marketing strategies.

I identified two user personas that represent distinct segments of BambooVest's target audience, considering their demographics, goals, pain points, and behaviors. These personas serve as the foundation for the customer journey map.

I mapped the customer journey across six key stages focusing on the user pain points, touchpoints, interactions, emotions, and opportunities at each stage of the journey:

1. Awareness

2. Consideration

3. Acquisition/Onboarding

4. Engagement

5. Retention

6. Advocacy

Based on the findings, I suggested actionable recommendations (including marketing strategies, feature enhancements, and communication tactics) that BambooVest can use to enhance user experience, engagement, or satisfaction.

1. Increased User Trust and Satisfaction: transparent marketing, clear fee structures, and better onboarding experience led to an increase in user trust, positive reviews, and higher conversion rates.

2. Enhanced User Engagement: personalized user recommendations and educational content resulted in higher user engagement and activity within the app and increased user retention.

3. Raving Fans: great customer support, referral programs, and social media sharing campaigns boosted user advocacy, leading to a steady increase in new user registrations.

You can access the customer journey mapping for BambooVest here: https://docs.google.com/document/d/1lYtiuWUBlxuul64nUI8BpTTxOO29_vb_044BPQv3flI/edit?usp=sharing