At Wysh (fintech/insurtech), I led

At Wysh (fintech/insurtech), I led the design, implementation, and validation of multi-channel lifecycle journeys in Braze to improve customer onboarding, reduce payment lapses, and increase policy reinstatement rates.

The goal was to move from reactive messaging to a structured, event-driven lifecycle system that automated engagement across email and SMS while aligning with compliance and subscription requirements.