Led the design and implementation
Paige Lawson
Led the design and implementation of lifecycle marketing strategies to improve customer engagement, retention, and product adoption within a fintech insurance environment. This work focused on translating customer behavioral data into automated lifecycle journeys using Braze, enabling scalable and personalized communication across email, SMS, and in-app channels.
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Posted Feb 25, 2026
Led the design and implementation of lifecycle marketing strategies to improve customer engagement, retention, and product adoption within a fintech insuranc...
