Golden Touch ABA | Brand Identity & Visual System

The colour system steps away from the clinical blues and sterile whites that dominate the healthcare space, building a visual ecosystem rooted in warmth, nature, and human trust. Healing Forest — a deep, grounded green — anchors every touchpoint in calm authority and growth, signalling to families that they have found somewhere safe and serious. Cutting through this verdant foundation is Soft Therapy Mist: an airy, almost-white sage that breathes space and gentleness into every layout, preventing the identity from ever feeling heavy or institutional.

This work was produced in partnership with MK WAY, where I contributed as an embedded team member to develop the complete brand identity for their client.