3D Ring Configurator - Interactive Jewelry Customization Platform
Overview
The project was developed for a jewelry brand focused on custom-made pieces and digital sales channels.
At the project’s inception, there were no comparable solutions available on the CIS market, which meant the client had neither existing references nor a detailed technical specification.
Context and Initial Conditions
The uniqueness of the product defined a key feature of the process - there was no detailed technical brief at the start.
Instead, the client had clear product-level goals:
Create a digital tool that gives customers the feeling of real jewelry customization.
Turn the configurator into a competitive advantage for the brand.
Integrate the solution into existing business processes.
This required the development team to act not only as implementers but also as co-creators of the product.
Approach and Team Role
From the beginning, we structured the project as R&D and product development, focusing on:
Researching global best practices in luxury e-commerce.
Testing visualization and UX hypotheses.
Defining the platform’s competitive advantages.
Supporting the client in product and technical decision-making.
At each stage, the team:
Clarified goals and constraints.
Formed and updated technical documentation.
Produced detailed specifications.
Proposed alternative solutions and continuous improvements.
Technical Solution
A fully custom technology stack was selected:
Flutter - cross-platform interface.
Strapi - backend and configuration management.
In-house 3D visualization logic.
Deep integration with the client’s Bitrix website.
This flexible architecture enabled product growth without rigid limitations.
Project for a jewelry brand selling custom-made pieces through digital channels, launched without CIS-market analogues or detailed technical specifications.