The project was developed for a jewelry brand focused on custom-made pieces and digital sales channels. At the project’s inception, there were no comparable solutions available on the CIS market, which meant the client had neither existing references nor a detailed technical specification.

The uniqueness of the product defined a key feature of the process - there was no detailed technical brief at the start. Instead, the client had clear product-level goals:

Create a digital tool that gives customers the feeling of real jewelry customization.

Turn the configurator into a competitive advantage for the brand.

Integrate the solution into existing business processes.

This required the development team to act not only as implementers but also as co-creators of the product.

From the beginning, we structured the project as R&D and product development, focusing on:

Researching global best practices in luxury e-commerce.

Testing visualization and UX hypotheses.

Defining the platform’s competitive advantages.

Supporting the client in product and technical decision-making.

At each stage, the team:

Clarified goals and constraints.

Formed and updated technical documentation.

Produced detailed specifications.

Proposed alternative solutions and continuous improvements.

A fully custom technology stack was selected:

Flutter - cross-platform interface.

Strapi - backend and configuration management.

In-house 3D visualization logic.

Deep integration with the client’s Bitrix website.

This flexible architecture enabled product growth without rigid limitations.

1. Lack of References The team independently:

Researched UX patterns.

Defined customization depth.

Balanced realism and performance.

2. Jewelry Realism Required extensive experimentation with:

Lighting and material rendering.

Reflections and surface normals.

Scale accuracy and fine detail.

3. UX and Choice Scenarios The main challenge was to:

Make a complex product intuitive.

Avoid overwhelming users.

Preserve a sense of luxury and exclusivity.

4. Integration with Existing System It was crucial to embed the configurator into Bitrix without disrupting current workflows.

The project evolved iteratively over 1.5 years through a continuous cycle of:

Hypothesis → Prototype → Test → Improvement.

Gradual enhancement of visuals and UX.

Regular syncs with the client team.

Detailed documentation of every decision.

Preparation of updated technical specs for each phase.

This iterative approach made consistent progress possible even without a strict initial brief.

Live website: https://ring.cokgold.ru/

Research and product vision development.

Prototyping and experimentation.

Development of the core configurator.

UX/UI refinement.

Bitrix integration.

Performance optimization.

Testing.

Release.

Post-release development.

CEO / Product Lead

3D Developer

Frontend Developer (Flutter)

Backend Developer (Strapi)

UX/UI Designer

QA Specialist

Team size: 3–6 people.

A unique 3D configurator with no direct analogues in the region.

Strong competitive advantage for the brand.

Deep integration with the existing website.

A living, evolving product that continues to develop.

Development time: 1.5 years

Project type: R&D + Product development

Status: Active and evolving

Regional uniqueness: First-of-its-kind in the CIS market

Average budget: $120,000-150,000