3D Ring Configurator - Jewelry Customization Platform
Dmitrii Tareev
3D Ring Configurator - Interactive Jewelry Customization Platform
Overview
The project was developed for a jewelry brand focused on custom-made pieces and digital sales channels.
At the project’s inception, there were no comparable solutions available on the CIS market, which meant the client had neither existing references nor a detailed technical specification.
Context and Initial Conditions
The uniqueness of the product defined a key feature of the process - there was no detailed technical brief at the start.
Instead, the client had clear product-level goals:
Create a digital tool that gives customers the feeling of real jewelry customization.
Turn the configurator into a competitive advantage for the brand.
Integrate the solution into existing business processes.
This required the development team to act not only as implementers but also as co-creators of the product.
Approach and Team Role
From the beginning, we structured the project as R&D and product development, focusing on:
Researching global best practices in luxury e-commerce.
Testing visualization and UX hypotheses.
Defining the platform’s competitive advantages.
Supporting the client in product and technical decision-making.
At each stage, the team:
Clarified goals and constraints.
Formed and updated technical documentation.
Produced detailed specifications.
Proposed alternative solutions and continuous improvements.
Technical Solution
A fully custom technology stack was selected:
Flutter - cross-platform interface.
Strapi - backend and configuration management.
In-house 3D visualization logic.
Deep integration with the client’s Bitrix website.
This flexible architecture enabled product growth without rigid limitations.
Key Challenges and Research Areas
1. Lack of References
The team independently:
Researched UX patterns.
Defined customization depth.
Balanced realism and performance.
2. Jewelry Realism
Required extensive experimentation with:
Lighting and material rendering.
Reflections and surface normals.
Scale accuracy and fine detail.
3. UX and Choice Scenarios
The main challenge was to:
Make a complex product intuitive.
Avoid overwhelming users.
Preserve a sense of luxury and exclusivity.
4. Integration with Existing System
It was crucial to embed the configurator into Bitrix without disrupting current workflows.
Process and Methodology
The project evolved iteratively over 1.5 years through a continuous cycle of:
Hypothesis → Prototype → Test → Improvement.
Gradual enhancement of visuals and UX.
Regular syncs with the client team.
Detailed documentation of every decision.
Preparation of updated technical specs for each phase.
This iterative approach made consistent progress possible even without a strict initial brief.
Live website: https://ring.cokgold.ru/
Project Stages
Research and product vision development.
Prototyping and experimentation.
Development of the core configurator.
UX/UI refinement.
Bitrix integration.
Performance optimization.
Testing.
Release.
Post-release development.
Project Team
CEO / Product Lead
3D Developer
Frontend Developer (Flutter)
Backend Developer (Strapi)
UX/UI Designer
QA Specialist
Team size: 3–6 people.
Final Outcome
A unique 3D configurator with no direct analogues in the region.
Strong competitive advantage for the brand.
Deep integration with the existing website.
A living, evolving product that continues to develop.
Metrics and Facts
Development time: 1.5 years
Project type: R&D + Product development
Status: Active and evolving
Regional uniqueness: First-of-its-kind in the CIS market
Average budget: $120,000-150,000
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Posted Dec 23, 2025
Project for a jewelry brand selling custom-made pieces through digital channels, launched without CIS-market analogues or detailed technical specifications.
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