Pairstore - Luxury Cigars E-commerce Platform for UAE Market
Dmitrii Tareev
Pairstore - Luxury Cigars E-commerce Platform for UAE Market
Overview
Pairstore is a premium online boutique for luxury cigars, tailored for the United Arab Emirates market. The project was aimed at a high-income audience, sensitive to status, aesthetics, service, and expertise.
The platform was developed specifically for the UAE market - in English, but with deep consideration of the region’s cultural and behavioral nuances.
Client’s Request
The key goal was to create a luxury digital product that:
Meets the expectations of a premium UAE audience.
Builds a sense of exclusivity and trust.
Integrates e-commerce, content, and community.
Scales without compromising service quality.
Special focus areas included:
Premium UX and visual design.
A high degree of personalization.
Long-term customer retention.
Solution and Rationale
We proposed a headless e-commerce architecture that allows flexible control over visuals, content, and integrations:
Next.js - fast, visually clean, and SEO-friendly frontend.
Strapi - backend and CMS for content and business logic.
PIM system - to manage a complex premium catalog.
amoCRM - for VIP client engagement and repeat sales.
This approach allowed us to meet the standards of the luxury segment in both design and performance.
Luxury Design and User Experience
The design was developed with a strong focus on the UAE market:
Minimalist, status-oriented visual language.
Refined typography and visual highlights.
Boutique-like atmosphere rather than a mass-market shop.
Carefully designed user flows without interface overload.
All sections - shop, personal account, journal, and community - were created in a unified luxury style.
Live website: https://pairstore.ae/
Project Stages
The project was completed within 6 months, including:
Analysis of the UAE luxury market and target audience.
Architecture and e-commerce logic.
Premium UX/UI design.
Frontend development (Next.js).
Backend & CMS (Strapi).
PIM and CRM integrations.
Personal cabinet and level system implementation.
SEO optimization.
Testing and release.
Project Team
CEO/Product Lead
Frontend Developer
Backend Developer
UX/UI Designer
QA Specialist
Team size: 4-6 people.
Final Results
Launched a luxury e-commerce platform for the UAE market.
Met expectations of premium clientele.
Implemented a status system and community.
Integrated PIM and amoCRM.
Product ready for scalable growth.
Metrics
Timeline: 6 months
Format: Luxury headless e-commerce
Average budget: $70,000-90,000
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Posted Dec 23, 2025
Pairstore is a luxury online cigar boutique for UAE high‑income clients, emphasizing status, refined aesthetics, premium service, and expertise.
