Textteo - Veterinary Clinics Aggregator & CRM-Driven Platform
Dmitrii Tareev
Textteo - Veterinary Clinics Aggregator & CRM-Driven Platform
Overview
Textteo is an aggregator platform for veterinary clinics, focused on digitalizing appointment scheduling, service management, and scaling into related offline areas.
At the time the project was handed over, the product was in its earliest stage - a prototype with no stable architecture.
Initial Project State
Originally, the project included:
An unstable CodeIgniter implementation.
Only a basic landing page and a simple booking form.
No proper business logic.
No role separation or admin hierarchy.
Inconsistent design not suited for expansion.
Meanwhile, the client required a public launch within two months.
Client’s Request
The main tasks were:
Urgently prepare the product for launch.
Expand functionality into a full-featured platform.
Preserve time-to-market speed.
Establish a solid foundation for growth and SEO scaling.
Proposed Solution and Rationale
We proposed a two-phase strategy:
1. Rapid Launch
Rebuild and organize the frontend.
Separate frontend from backend.
Stabilize the existing backend for immediate use.
Prepare public pages optimized for SEO.
2. Scaling and Architectural Refactoring
Expand the product into a complete system.
Implement multi-level admin panels.
Migrate backend from CodeIgniter to Symfony.
Integrate Zoho CRM and process automation.
This approach balanced speed with quality and long-term scalability.
Functional Expansion and Roles
The product evolved from a minimal MVP into a full-fledged ecosystem:
Platform manager dashboard - clinics, users, content, and service logic management.
Clinic manager panel - services, schedules, requests, and staff.
Veterinarian dashboard - client bookings and case management.
Client account - booking, visit history, and services.
Public pages - clinics, services, and SEO-optimized listings.
Additional services - grooming and other offline extensions.
Design and User Experience
Special attention was given to design:
Reworked the overall visual identity.
Unified and modularized UI across all platform sections.
Built a coherent UX logic for different user roles.
Designed with future feature expansion in mind.
The result was a cohesive, modern platform rather than a set of fragmented screens.
Architecture and CRM Integration
After stabilizing the product, the backend was fully migrated to Symfony:
Improved code readability and maintainability.
Implemented a stable API-based architecture.
Integrated Zoho CRM for leads and partner management.
Centralized analytics and process automation.
Live website: <https://textteo.com/en>
Live website: https://textteo.com/en
Development Stages
Total active development time - 5 months:
Audit and stabilization of the existing solution.
Rapid redesign and frontend rewrite.
Public launch within 2 months.
Functional and role-based expansion.
Backend migration to Symfony.
CRM integration.
SEO optimization and ongoing development.
Project Team
CEO / Product Lead
Frontend Developer
Backend Developer
UX/UI Designer
QA Specialist
Team size: 4-5 people.
Final Results
Evolved from a landing page into a full-scale platform.
Multiple admin panels and client accounts implemented.
Ready for further scaling and new features.
Backend migrated to Symfony.
Introduced additional services and SEO foundation.
Metrics
MVP launch: 2 months
Full active development: 5 months
Format: Web platform + CRM integration
Average stage budget: $50,000-70,000
Like this project
Posted Dec 23, 2025
Textteo is an aggregator platform for veterinary clinics that digitizes appointment scheduling, service management, and growth into related offline areas.
