Textteo is an aggregator platform for veterinary clinics, focused on digitalizing appointment scheduling, service management, and scaling into related offline areas. At the time the project was handed over, the product was in its earliest stage - a prototype with no stable architecture.

Originally, the project included:

An unstable CodeIgniter implementation.

Only a basic landing page and a simple booking form.

No proper business logic.

No role separation or admin hierarchy.

Inconsistent design not suited for expansion.

Meanwhile, the client required a public launch within two months.

The main tasks were:

Urgently prepare the product for launch.

Expand functionality into a full-featured platform.

Preserve time-to-market speed.

Establish a solid foundation for growth and SEO scaling.

We proposed a two-phase strategy:

Rebuild and organize the frontend.

Separate frontend from backend.

Stabilize the existing backend for immediate use.

Prepare public pages optimized for SEO.

Expand the product into a complete system.

Implement multi-level admin panels.

Migrate backend from CodeIgniter to Symfony.

Integrate Zoho CRM and process automation.

This approach balanced speed with quality and long-term scalability.

The product evolved from a minimal MVP into a full-fledged ecosystem:

Platform manager dashboard - clinics, users, content, and service logic management.

Clinic manager panel - services, schedules, requests, and staff.

Veterinarian dashboard - client bookings and case management.

Client account - booking, visit history, and services.

Public pages - clinics, services, and SEO-optimized listings.

Additional services - grooming and other offline extensions.

Special attention was given to design:

Reworked the overall visual identity.

Unified and modularized UI across all platform sections.

Built a coherent UX logic for different user roles.

Designed with future feature expansion in mind.

The result was a cohesive, modern platform rather than a set of fragmented screens.

After stabilizing the product, the backend was fully migrated to Symfony:

Improved code readability and maintainability.

Implemented a stable API-based architecture.

Integrated Zoho CRM for leads and partner management.

Centralized analytics and process automation.

Live website: https://textteo.com/en

Total active development time - 5 months:

Audit and stabilization of the existing solution.

Rapid redesign and frontend rewrite.

Public launch within 2 months.

Functional and role-based expansion.

Backend migration to Symfony.

CRM integration.

SEO optimization and ongoing development.

CEO / Product Lead

Frontend Developer

Backend Developer

UX/UI Designer

QA Specialist

Team size: 4-5 people.

Evolved from a landing page into a full-scale platform.

Multiple admin panels and client accounts implemented.

Ready for further scaling and new features.

Backend migrated to Symfony.

Introduced additional services and SEO foundation.

MVP launch: 2 months

Full active development: 5 months

Format: Web platform + CRM integration

Average stage budget: $50,000-70,000