Rumbo, Brand Identity

RUMBO is the visual identity for an interdisciplinary therapy center dedicated to supporting children, adolescents, and their families.

The challenge was to create a brand that conveys warmth, trust, and support without relying on the traditional visual language often associated with healthcare. Through a flexible graphic system, the identity was designed to connect with both adults and children, combining a playful visual language with a contemporary aesthetic.

More than designing a brand, the goal was to create a visual universe that extends across every touchpoint and reinforces the center's purpose: supporting each person's growth while respecting their unique journey.

Services Brand Strategy · Visual Identity · Logo Design · Brand Guidelines · Illustration · Character Design · Packaging · Editorial Design · Social Media · Print Design · Merchandise