Social Media Management

MEDIUM is the magazine run by Communication Science students at the University of Amsterdam (UvA). As part of the Mercurius Study Association, we strive to foster a diverse and growing environment for fellow students to learn from each other and create content that matters.

Recruited to provide practical support to the social media team, leveling up engagement rates, audience tracking, and driving traffic to the magazine’s website. Participated in creating the multi-channel content calendar, scheduled future posts/stories, and provided a monthly report of the social media ROI.

Directly influenced a 186% increase in followers in the first week by engaging daily with the account’s following and introducing a hashtag analysis strategy designed for online magazines.

Proposed and introduced #MediumMondays as a content topic to promote brand building in the Dutch student market and allow the audience to get to know Medium Magazine members.