My Role:

Lead UX designer, and UX researcher

My Responsibilities:

User research, Prototyping, Mockups, User journey map, personas, Paper wireframes, Digital wireframes, Low-fidelity prototype, Usability studies, High-fidelity prototype, Accessibility

Discovering a new bakery can feel like an overwhelming process. It often involves searching for nearby bakeries, sifting through menus on their websites, evaluating your desire to place an order, and navigating delivery options. My vision is to create an app that not only streamlines these tasks but also offers additional features to make the entire bakery selection experience more seamless and delightful.

Beautifully Baked is designed to provide users with an up-to-date menu and the convenience of pre-ordering, catering to those who require takeout or delivery services. This added feature enables users to save time by bypassing in-store lines. To gauge the app's effectiveness, we will assess its impact by monitoring the daily order volume facilitated through the application.

View full project on my portfolio: Baileywheatman.com