NUON Web App UX Redesign

Date: 2022-2023

Description: NUON’s UX redesign captured Coinbase’s attention & set a new Flatcoin standard

NUON is the world’s first flatcoin, designed to preserve purchasing power by tracking inflation rather than fiat currency. Unlike traditional stablecoins that lose value over time due to inflation, NUON adjusts dynamically using Truflation’s real-time data, ensuring a stable store of value.

My task was to redesign NUON’s web app, making the concept of flatcoin intuitive while creating a frictionless experience for both crypto-native users and traditional investors.

The existing NUON platform struggled with:

Poor UX that failed to differentiate flatcoin from stablecoins

A complex and confusing information architecture

Low accessibility of features, reducing user engagement

An uninspiring, unpolished design that weakened credibility

The goal was clear: simplify, clarify, and elevate the NUON experience for adoption.

Simplified Information Architecture – Restructured the app flow for clarity and ease of navigation.

Enhanced accessibility & UX – Designed a more user-friendly, inclusive interface with seamless interaction points and familiar user patterns.

Refined the brand presence – Developed a modern, clean design system to reinforce trust and credibility by creating consistent design pattern for different screen size and different offerings.

The redesigned NUON platform delivered exceptional impact:

Recognized by Coinbase product & base Teams – NUON and Truflation’s UX was praised for its clarity, usability, and seamless design.

Set a New UX Standard for Flatcoins – The project demonstrated how clear, professional design can drive Web3 adoption.

By solving key UX challenges, NUON’s redesign positioned it as a category-defining product in decentralized finance.

Below is a sneak peek of the project. To know the entire story, Reach out at mitulgajera16@gmail.com, or DM on twitter(gajeramitulv).

NUON is the world’s first flatcoin, designed to preserve purchasing power by tracking inflation rather than fiat currency. Unlike traditional stablecoins that lose value over time due to inflation, NUON adjusts dynamically using Truflation’s real-time data, ensuring a stable store of value.

My task was to redesign NUON’s web app, making the concept of flatcoin intuitive while creating a frictionless experience for both crypto-native users and traditional investors.

The existing NUON platform struggled with:

Poor UX that failed to differentiate flatcoin from stablecoins

A complex and confusing information architecture

Low accessibility of features, reducing user engagement

An uninspiring, unpolished design that weakened credibility

The goal was clear: simplify, clarify, and elevate the NUON experience for adoption.

Simplified Information Architecture – Restructured the app flow for clarity and ease of navigation.

Enhanced accessibility & UX – Designed a more user-friendly, inclusive interface with seamless interaction points and familiar user patterns.

Refined the brand presence – Developed a modern, clean design system to reinforce trust and credibility by creating consistent design pattern for different screen size and different offerings.

The redesigned NUON platform delivered exceptional impact:

Recognized by Coinbase product & base Teams – NUON and Truflation’s UX was praised for its clarity, usability, and seamless design.

Set a New UX Standard for Flatcoins – The project demonstrated how clear, professional design can drive Web3 adoption.

By solving key UX challenges, NUON’s redesign positioned it as a category-defining product in decentralized finance.

Below is a sneak peek of the project. To know the entire story, please reach out at mitulgajera16@gmail.com, or DM on twitter(gajeramitulv).