Social Media Content: Behind the Scenes at Grisly's

A behind-the-scenes social media video for Black Yeti Beverage's canned cocktail brand, Grisly's Cosmic. A quick look inside the "orbital production facility."

Black Yeti wanted to use real footage from their canning process while keeping their out-there sci-fi branding intact. The challenge was making an actual production facility feel like it belongs in the same universe as the rest of their marketing — grounded in reality, but filtered through the brand's voice.

I directed and edited the piece, balancing authentic behind-the-scenes footage with the playful, off-beat tone the brand is known for.