The Gilded Age Season Two - Social Campaign
From the creator of Downton Abbey, HBO’s lavish The Gilded Age took audiences back in time to 1880s and ‘90s New York City. While critically lauded, audiences hadn’t quite embraced the show when season one ended. To promote season two, it was imperative to make simple but compelling content that didn’t create confusion by presenting too many characters while also teasing its juicy and dramatic storylines. Season two wound up more popular than season one and was quickly renewed by the network.
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Posted May 31, 2024
To promote The Gilded Age season two, I created a marketing strategy that was compelling and juicy but without being too confusing for new audiences.
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