Up Here - Series Promotion
Rich Silverman
Like this project
Posted May 31, 2024
I developed a comprehensive 360 marketing strategy and creative tactics to promote Hulu’s original musical by the songwriters of “Frozen”.
To help launch Hulu’s original musical series by “Frozen” songwriters Kristen Anderson-Lopez and EGOT winner Robert Lopez, we partnered with the TKTS booth in Times Square to give thousands of theater goers a “ticket” to watch the new musical.
