Tommee Tippee Soother Campaign Landing Pages

Tommee Tippee needed a dedicated campaign landing page to launch two new soother ranges Ultra-Light and Breast-Like. The challenge was to clearly communicate product benefits parents care about, build trust quickly, and drive sales, all while staying true to the brand’s warm, modern identity.

I worked collaboratively with the team and led UX research to understand how parents shop for soothers and what influences their decisions. Using a mix of keyword research, behavioural insights, and user testing, I focused on uncovering the language, cues, and reassurance parents needed to feel confident buying. These insights directly informed the page structure, messaging, and visual hierarchy.

I designed a visually engaging campaign landing page that balances emotional reassurance with functional clarity. User language like “lightweight,” “easy to use,” and “calming” was woven into the product USPs, supported by testimonials, stage guidance, and lifestyle visuals. Two-page variations were designed and tested, allowing data-led validation of design decisions before launch.

The final landing page delivered a 10% uplift in soother sales and a 35% increase in campaign page views. Clearer messaging, stronger trust signals, and a more intuitive layout helped parents understand the product benefits faster and convert with confidence.