Givebig Brand Identity Design

Givebig needed a strong, human-centred brand identity that could communicate generosity, scale, and real-world impact. Beyond just a logo, the challenge was to create a cohesive visual system that could work across digital platforms, social media, and physical campaign materials while staying warm, hopeful, and instantly recognizable.

I approached the project holistically, treating the brand as a full ecosystem. Starting with brand strategy and logo exploration, I focused on translating Givebig’s mission saving lives, big time into simple, emotionally resonant visuals. From there, I extended the identity into a flexible system, ensuring consistency across social media campaigns, posters, and outdoor advertising while keeping the tone accessible and uplifting.

The final solution includes a unified brand identity anchored by a custom logo that merges G and B into a fluid, continuous form symbolizing unity and generosity. Rounded shapes and minimal lines create a warm, inclusive feel, while a soft but confident colour palette supports clarity and recognition. I expanded the identity into social media campaign designs, poster layouts, and billboard concepts using bold messaging, clean typography, and real human imagery to drive emotional connection and encourage giving across touchpoints.

Givebig now has a cohesive, scalable brand system that works seamlessly across digital and physical spaces. The identity feels approachable yet impactful, making it easy to communicate the charity’s mission, engage audiences on social media, and create strong visibility through campaign materials all while staying true to the heart of the cause.