Hypa Minha Live - Midori Identity & Mentorship on Behance

In August, gamer month, the digital bank next launched the webseries "Hypa Minha Live", in partnership with the brand ambassador, Nobru, and under development with 3C Gaming. In addition to special participants and co-hosts: Ale Maze, Jefão and Cerol, the project has an incredible squad united in order to promote yet another initiative in the gamer scene and hype the lives of those who make it happen.

The reality show has three episodes, three different streamers and several guests and is shown on the Nobru YouTube channel, which has more than 13 million subscribers.

The entire transformation carried out by the project will boost the performance of beginner streamers, through mentoring, workshop, delivery of peripherals and new setup and even renovating their rooms, the streamers' space that has been destined for games.

I've been participating in episode 02 of the reality show "Hypa Minha Live", as a designer, creating and developing the visual identity and streampack of the streamer Midori. Also, I mentored the streamer. All these moments were recorded and made up the video for the episode and the project's launch video.

In addition to the "Hypa Minha Live" project, Next is part of a series of initiatives aimed at promoting the gamer scene in the country. And, in March of this year, the brand teamed up again in partnership with 3C Gaming, to create and develop the platform “Ela Faz o Game”, the first female eSports platform that seeks to boost female performance in the professional scenario and open space for for more opportunities for women's eSports. In this project, I was involved as a designer and art director with the 3C Gaming team.