Defuse App

Gamers have a fragmented and informal journey. The platform integrates key needs, formalizes transactions and captures data for deep analysis. Defuse is created by veterans of the scenario, created by those who live from the game and for the game.

Like gamers, brands focused on this ecosystem lack internal branding processes and strategic organization. So, during our branding and visual identity process, we punctuate and develop several internal areas of the brand so that it travels a long journey in a consistent and unique way in all its points of contact and brand expression.

Our biggest challenge for the project was to find the ideal space where technological robustness, innovation and security meet the very unique characteristics of the visual system present in the gamer scene. In this context, our strategy was clear. We would create a brand that, at the same time, expressed its seriousness in a young, modern, strong and cool way.

This is how the image of Defuse was born, an image that communicates the seriousness and robustness that a technological company needs, together with the visual aesthetics of the market that a brand lacks, and allied to a clear positioning strategy, structure and brand territory that a business needs. At the end of the strategic creation process, we have a mature brand ready to express itself in its touch points.

I invite you to discover more about this project! Take a deep dive into my latest projects, learn about the exciting details, and immerse yourself in the world of branding and design. Simply click on my website link to start exploring now: gabrielaradin.com