Rad Power Bikes, a leading ebike brand, needed consistent and high-quality content for prospective customers to extoll the benefits (and downright fun) of their ebikes. They also needed engaging content for existing customers to help them get the most out of their new ebikes.

I provided concepting, copywriting, and content creation for Rad’s content marketing efforts, product marketing campaigns, and corporate initiatives to win over new customers and delight those that joined the Rad family.