B2B Tech Content Strategy Success
Matthew Vermillion
S&T Communications sought to communicate the benefits of Bluheeler, their all-in-one cybersecurity solution, versus a multi-platform IT security approach. I helped them reframe the conversation with their prospects around IT security by illustrating the simplicity of their solution compared to a traditional security stack.
Working with a graphic designer and developer, I brought the story to life through an interactive landing page with an animated infographic and a Cybersecurity Success Assessment where visitors can get a rating of their current IT security setup.
See a video of the interactive landing page.
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Posted Nov 25, 2024
I developed content strategy and copy that uniquely positioned a cybersecurity company, clarifying their offering and generating leads.
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