As a Marketing Operations Consultant at LeasePlan (now Ayvens), I spearheaded a global content marketing strategy across 44 countries. This included leading competitor analysis, crafting and distributing 24 monthly newsletters, and managing the Bynder Digital Asset Management system. I successfully optimized over 100 blogs for SEO using Sitecore CMS, significantly boosting organic traffic. My efforts in global communication ensured consistency across 22 countries, contributing to an enhanced brand presence and market positioning.