The Aim
Create product descriptions for a wide variety of artwork prints.
Write informative and compelling product descriptions implementing SEO best practices.
Research design trends in both artwork and in interior design.
The Result
Over 30 pieces of product description copy completed and published on the SAFFA Designs website.
The Examples
"Our Ubuntu African Art Print is a monochromatic, minimalistic style print with an important message. ‘Ubuntu’ is a South African proverb of humanity, commonly translated as ‘I am because we are’, constantly reminding you of the importance of community and the people you surround yourself with.
The print features a textured, grey background with a large black silhouette of the continent of Africa. ‘Ubuntu’ is displayed prominently at the top of the piece in a black typeface, with the translation of ‘I am because we are’ written in a white typeface on top of the African continent silhouette.
This piece can be framed in a complimenting black frame to make it really stand out in your home. The print would look stunning against a flat colour wall backdrop, as it is monochromatic so can go with any colour scheme. Our ‘Ubuntu’ print would look best in a modern or Scandinavian style living room or home office."
"Our Grey Nordic Print Set of 2 invites a tranquil feel to any room. Whilst the prints do not match, they pair together beautifully both in colour scheme and mood. A photograph of a calming, foggy, wooded landscape is featured on one print, with fading dark greys and whites and its partner print depicts a silhouette of a large flock of birds flying across a misty, light grey sky. Both prints feature a fade effect which softens them both, offering a smoother alternative to our strong geometric prints.
A cool or neutral toned space would be the ideal home for these wall art prints. They can be kept together or separated to create a flow or feeling of continuity between rooms in your home. The prints invite a modern and minimalistic feel into the home and would make great statement pieces to any feature wall."
"Our Vintage Pine Cone Print offers a warmer alternative to the cool toned, monochromatic prints available. Featuring a close up view of a brown, pine tree branch bearing two pine cones with an abundance of dark green pine needles against a soft, beige background. This print offers a more classic design style, bearing similarities to coloured pencil sketches in vintage plant encyclopaedias from the 19th century.
This wall art print has a homely feel to it, so we recommend pairing it with warm or neutral tones in a country styled room. It would pair well with florals and tartans with wooden, whitewashed and distressed furniture for the perfect cosy country living room, kitchen or dining area. Enhance the look by pairing this with our Watercolour Tree Painting Print and our Watercolour Bamboo Print."
The Feedback
The company director Kris Van Wellen was very happy with my work and left the following recommendation on my LinkedIn:
Kirsty wrote product copy for a range of our art prints. Her copywriting was brilliant, describing our artwork well, providing advice to customers on décor settings and creating internal links to other relevant artwork to increase upsells. Kirsty had a great work ethic, was professional, had excellent communication both written and verbal and showed a great deal of initiative! I would have no hesitation in recommending Kirsty to any company!
