Samantha led an Instagram branding project for Hekademia, a platform dedicated to literature and philosophy. She crafted a thoughtful and elegant visual identity, including a custom logo and a cohesive academic style, tailored to resonate with the brand’s intellectually curious audience.

The logo, an abstract depiction of an ibis, was inspired by the bird’s historical association with wisdom and knowledge in ancient Egyptian culture, aligning with Hekademia’s mission to spread ideas rooted in intellectual exploration. To enhance the brand’s sophistication, Samantha utilized a neutral brown color palette and serif fonts, creating a polished and formal aesthetic that appealed to the target audience.

This project showcased Samantha’s ability to blend cultural symbolism with modern design principles, resulting in a professional and engaging brand identity. Her work not only strengthened Hekademia’s presence on social media but also successfully communicated its mission to connect with and inspire lovers of literature and philosophy.