We started with branding and design direction — building a visual identity that felt clean and industrial without feeling cold, giving SK Polymers a distinct presence in a category full of generic, dated websites. From there, we designed the full site experience: turning their multi-stage recycling process into a clear, step-by-step story, and making every product grade easy to find, compare, and request. We then built the entire site in Framer, so it's fast, fully responsive, and easy for the SK Polymers team to maintain going forward.