Gourmet E-Liquid UK Shopify Store Redesign

Logan Dang

Brief Summary

"We’re looking to rebuild our site with a mobile-first, faster, and more modern design to improve user experience and boost sales. looking to rebuild our site with a mobile-first, faster, and more modern design to improve user experience and boost sales."d

Key Goals:

- Improve page speed (LCP, FID, CLS) - Boost product discoverability and SEO - Keep current features, add new ones (labels, bundles, disclaimers) - Future-proof design with premium feel

Must-Have Features:

- VG ratio & offer labels on product cards - Short descriptions via metafields - Trust badges, product compatibility info - Reward highlights, blog/guides, flavour finder - Smart collections layout & filtering
Brand colors: #407606 (green), #373737 (grey), #ffffff (white) Target: both new and experienced vapers
Showcase
Showcase

Result

Mainpage Concept

Product Page (Responsive)

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Posted Apr 22, 2025

Redesign and optimize conversion rate for Gourmet E-Liquid in UK, a online store based on Shopify platform

Likes

1

Views

6

Timeline

Jun 15, 2021 - Jul 10, 2021

Clients

Gourmet eLiquid

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