Gourmet E-Liquid UK Shopify Store Redesign
Logan Dang
Brief Summary
"We’re looking to rebuild our site with a mobile-first, faster, and more modern design to improve user experience and boost sales. looking to rebuild our site with a mobile-first, faster, and more modern design to improve user experience and boost sales."d
Key Goals:
- Improve page speed (LCP, FID, CLS)
- Boost product discoverability and SEO
- Keep current features, add new ones (labels, bundles, disclaimers)
- Future-proof design with premium feel
Must-Have Features:
- VG ratio & offer labels on product cards
- Short descriptions via metafields
- Trust badges, product compatibility info
- Reward highlights, blog/guides, flavour finder
- Smart collections layout & filtering
Brand colors: #407606 (green), #373737 (grey), #ffffff (white)
Target: both new and experienced vapers
Showcase
Result
Mainpage Concept
Product Page (Responsive)
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Posted Apr 22, 2025
Redesign and optimize conversion rate for Gourmet E-Liquid in UK, a online store based on Shopify platform
Likes
1
Views
8
Timeline
Jun 15, 2021 - Jul 10, 2021
Clients
Gourmet eLiquid
