Ecommerce website and brand identity development for Sleeplux Beds, showcasing ultra luxury with a seamless shopping experience.
The Insight
To make Sleeplux Beds stand out, the company needed to be different therefore it was essential to redefine the brand as a luxury brand, diverging from the common approach of most bed companies.
This involved establishing a luxury identity, while also ensuring a seamless shopping experience that simplifies browsing and purchasing for customers.
The Impact
Transforming Sleeplux Beds into a luxury brand elevated it to a leading market position and set it apart from competitors. Since the launch of this strategic shift, Sleeplux Beds has experienced a 50% increase in social media followers and a 40% rise in website visitors. marking a significant increase in brand recognition and customer acquisition.
