Brand Identity and Visual System for Gerulata Technologies

If your company is among those that started small and is now continuing on its journey towards long-term and sustainable growth, it's likely that you have reached the limit of your current visual brand identity.

Good news is, there is no need to throw the existing thing out of the window if there are solid foundations. Recently, I worked with Gerulata Technologies, which already had a strong wordmark. However, the company's expansion required the creation of numerous new communication materials, including a new website and trade show booth design. Our collaboration began by developing a visual system, drawing inspiration from ancient insignias, as the company name builds on the legacy of the locally situated Roman military camp.