Visual Identity for Pucung Festival

The name Pucung comes from the German word “Putzung,” meaning cleaning (to clean society from unfair practices) and represents the concept behind the first anti-corruption festival in Slovakia organized by Stop Corruption Foundation.

The new identity was Inspired by the process of applying detergent, where chemicals interact with water and soap attaches to dirt to lift it from the surface, the imagery is filled with soft edges, round objects, and bubbles.