Headlands: Animated Brand Identity

Client: Headlands Center for the Arts

Project: Benefit Art Auction

Agency: HOUR Studio

I worked with HOUR to develop their visual system into animated and print assets for the Benefit Auction Event.

The process started with coding a custom tool within P5JS that would assign glyphs (bespoke dot shapes that are a part of Headland's brand) to the form of whatever letters or words we needed. These glyphs would vibrate in place to generate visual interest during the "static" state of the animation, and then you could "explode out" the letterform responsively by using the movement of your mouse. I then captured this effect in real-time and used it as footage I could refine in After Effects or Premerie depending on the application. The original experiment in P5JS can be seen below:

I was also tasked with making other assets such as table numbers, animated presentation slides, photo backdrops, website/social animations, and donor signs (to name a few). You can see an assortment of these below. [ All photos documenting the event are from Drew Altizer Photography and Myleen Hollero ]