ARTPARK Website Redesign
Srileena Samaddar Saxena
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Posted Aug 24, 2024
Redesigned the user experience, flow and interface for a corporate website.
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Overview
ARTPARK’s website has gone through several versions of changes and updations as the concept of the organisation has been very dynamic. The current website uses the flow and some parts of design that I have created. The visuals of the current website is a little different now as the hosting platform is different.
We did use my designs for a while, but due to some technical issues on the developer’s end, we had to scrape that off. This project, will showcase how the redesign actually went and what all I had to consider while working on this redesign
The Challenge
The ARTPARK website's previous design was text-heavy and challenging to navigate through, leading to user confusion and reduced traffic. This problem was compounded by the website's lack of clarity on ARTPARK's purpose, which was a common concern raised by a lot of external stakeholders at the Bengaluru Tech Summit.
To address these issues, a website redesign was necessary, with a focus on improving user experience (UX) and user interface (UI) design. The redesign would prioritise ease of navigation and clarity of purpose, making it easy for users to find what they're looking for quickly.
View the full project and more on my portfolio website: