SMU Moody Graduate School

Project Description: Moody School of Graduate and Advanced Studies Social Media Management

As the primary content creator and curator for the Moody School of Graduate and Advanced Studies, I spearheaded a comprehensive social media strategy to enhance engagement and foster a vibrant online community. Collaborating closely with Moody School staff, I meticulously managed and scheduled content posting across various social media platforms to ensure a consistent and impactful presence.

My role extended beyond mere content scheduling; I actively engaged with our diverse community of social media followers, promptly responding to queries and comments to nurture meaningful interactions. By fostering open communication and dialogue, I cultivated a dynamic online environment that encouraged active participation and feedback.

Attending Moody Graduate School events provided me with valuable opportunities to capture compelling content, including photos and videos, to leverage for planned social media posts and impromptu Stories, Reels, and other engaging formats. This approach allowed us to authentically showcase the vibrancy and vitality of the Moody School community while fostering a sense of connection and belonging among our audience.

Moreover, I was pivotal in designing and creating graphics to support various social media campaigns. From eye-catching visuals to informative infographics, I leveraged my design skills to enhance the impact and effectiveness of our social media initiatives, ensuring that each campaign resonated with our audience and aligned with our overarching goals.

In summary, my role as the primary content creator and curator for the Moody School of Graduate and Advanced Studies encompassed a multifaceted approach to social media management. By collaborating closely with staff, engaging with our community, capturing compelling content, and creating impactful graphics, I contributed to creating a dynamic and engaging online presence that reflected the essence and ethos of the Moody School community.