Full Plate Living Digital Platform Development

Full Plate Living is a free membership offered by the non-profit Ardmore Institute of Health. It will teach you how to start eating a high-fiber diet — a delicious, scientifically proven approach that can lead to more energy, lower cholesterol, better blood sugar, and weight loss.

With Full Plate Living, there are no forbidden foods, no points to count, and no guilt or shame. Once you start eating enough fiber — from a long list of foods that you already love — everything else can fall into place.

It turns out healthy eating is easy when you know what to focus on. Who knew? :)

Developed a comprehensive digital platform for Full Plate Living that integrates content management, e-commerce, analytics, marketing automation, and community engagement. The platform supports membership subscriptions, blog content, digital products, and multimedia content delivery while ensuring robust performance, security, and user experience.

Led end-to-end development and integration of content, e-commerce, analytics, and marketing tools.

Implemented secure payment processing and subscription management using Kajabi, PayPal, and Stripe.

Integrated comprehensive analytics and monitoring pipelines using Google Analytics (GA4), Amplitude, and Datadog.

Developed and maintained dynamic web components using Ruby on Rails, WordPress, and various JavaScript libraries.

Optimized site performance, caching, and CDN delivery with AWS, Cloudflare, Filestack, and jsDelivr.

Enhanced UX with responsive Bootstrap frameworks and multimedia content delivery via Wistia.

Configured marketing automation and tracking via Braze, Google Ads Conversion Tracking, Facebook Pixel, and PayPal Marketing Solutions.

Ensured security, bot management, and compliance using Cloudflare Bot Management and Cookie Script.

Integrated customer data and behavioral tracking using Rudderstack and FingerprintJS for personalization.

Implemented issue tracking, logging, and monitoring with Sentry to maintain platform reliability.

WordPress (Blog content, CMS)

Kajabi (Membership & course delivery)

Ruby on Rails (Web application framework) — 50% confident in usage

Ruby — 50% confident

Slick 1.6.0, FancyBox 3.5.7, AOS, Popper, Moment.js 2.24.0

Google Fonts, Font Awesome 4.5.0

Datadog (RUM & monitoring) — 99% sure

Braze 3.3, PayPal Marketing Solutions

Google Ads, DoubleClick Floodlight, Facebook Pixel

Kajabi, PayPal, Stripe

Amazon Web Services, Cloudflare, cdnjs, jsDelivr

Cloudflare Bot Management, Cookie Script

Rudderstack, FingerprintJS 2.1.2

RSS, Open Graph, Basil