Denise DT Website Development with Kajabi

Denise Duffield-Thomas helps entrepreneurs like you charge premium prices, release the fear of money and create First Class lives.

Her books Lucky Bitch, Get Rich, Lucky Bitch, and Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout. Her Money Bootcamp has helped over 10,000 students from all around the world.

I developed and managed the Denise DT website, a fully-featured platform integrating e-commerce, LMS, marketing automation, analytics, and content management. The project aimed to deliver a seamless user experience for digital products, courses, and memberships while ensuring robust performance, security, and analytics tracking.

Full-stack website development, integrating WordPress CMS with e-commerce functionality via Kajabi.

Implemented learning management systems (LMS) through Teachable, enabling structured online course delivery.

Integrated analytics and tracking for data-driven decision making, including Google Analytics (GA4), Pinterest Conversion Tag, LinkedIn Insight Tag, and Facebook Pixel.

Developed and optimized interactive content and media integration using YouTube, Vimeo, and Wistia.

Enhanced website security and performance with Cloudflare Bot Management, CDN (Cloudflare, jsDelivr), and Priority Hints.

Executed marketing automation strategies using Wicked Reports, ManyChat, and Deadline Funnel, while managing affiliate programs via Amazon Associates.

Built responsive and accessible UI leveraging Ruby on Rails, PHP, and modern JS libraries such as jQuery, Moment.js, core-js, FancyBox, AOS, and LazySizes.

Implemented advanced A/B testing, conversion optimization, and personalization using VWO.

Monitored website performance and resolved issues using Sentry 9.6.1, ensuring high uptime and reliability.

Integrated forms and data capture via Jotform, and structured data with RSS and Open Graph for SEO and social sharing.

Managed fonts and typography using Google Fonts API and Font Awesome.

CMS / Blogging: WordPress E-commerce / LMS: Kajabi, Teachable Analytics & Tracking: Google Analytics (GA4), Pinterest Conversion Tag, LinkedIn Insight Tag, Facebook Pixel, Rudderstack (CDP) Marketing Automation / CRM: Wicked Reports, ManyChat, Deadline Funnel Web Frameworks & Languages: Ruby on Rails, Ruby, PHP, JavaScript JavaScript Libraries: jQuery 3.5.1, core-js 3.34.0, Moment.js 2.24.0, FancyBox 3.5.7, AOS, LazySizes Video & Media: YouTube, Vimeo, Wistia Performance & Security: Cloudflare Bot Management, CDN (Cloudflare, jsDelivr), Priority Hints, VWO (A/B Testing) Databases: MySQL Advertising / Tag Management: DoubleClick Floodlight, Google Tag Manager Forms & User Data: Jotform, RSS, Open Graph Fonts & Icons: Google Font API, Font Awesome Affiliate Programs: Amazon Associates