italki Welcome Email Sequence

italki is a global language learning platform dedicated to helping learners reach their goals by connecting them with certified tutors from around the world. Their most popular offering is 1:1 online language learning classes, but they also offer group classes.

What sets italki apart from other language learning platforms is the high level of personalization they provide to each learner.

Unlike a traditional marketing funnel, where leads sign up to an email list before making any big commitments, italki's email sequence begins after the potential student has signed up for the platform.

Trust and credibility have already been established between the potential student and the business.

The potential student's burning question is not, "Who is this business and what can they offer me?" but rather, "Can these teachers solve my problems?"

The question is specific and direct. Therefore, italki's "welcome sequence" is really a sales sequence.

The goal of this email sequence is to rewrite italki's welcome sequence/sales sequence to answer the potential students's burning questions, highlight what sets italki apart, and give the potential student's a final incentive to close the sale.

The email sequence starts by quickly welcoming the student, highlighting and establishing credibility regarding our teachers. However, the following emails are a series of hard sells. Using a mixture of time-sensitive scarcity, incentives, and social proof, I am giving potential students an opportunity to act now, not later. I also included many personalized touches throughout the emails, such as mentioning teachers they have favorited and the language they are most interested in. This ties in the business's USP and makes the emails relevant to the students.

Want access to the full 8-part email sequence? You can find it here.

I was not contracted to write these assets. I created them as part of my portfolio. All graphics are accredited to italki.