T721 is a B2B2C marketplace based on the Ethereum blockchain that enables the creation, sale, and purchase of event tickets, eliminating second-hand market fraud and enhancing the user experience.

Despite a market that is still ahead of its time, T721 aims to offer a product that cuts out the middlemen in the events industry with blockchain governance. Providing a secure marketplace for event creators, buyers, and sellers.

The cornerstone of my approach is my commitment to understanding what my client or the product we build wants to achieve.

Kickoff

Research & Mood board

Sketching, Selection, Finetuning

Font Pairing & Colors

Graphics assets creation

Patterns

T721 needed a concept app for their MVP showcasing their core features, the tickets wallet & the market place.

This concept app was used to test and define the other features that were required

Key features must be accessible in 1 click, the event page must be the first page when the app loads, a search bar is mandatory to find events or artists, the Wallet has to show all events

Kickoff

Competitors Research

Mood Board

Heuristic Architecture

Wireframes and Zoning

Mockups

Design System

The NFT wallet was one of the key features. Therefore, the design of tickets had to represent this technological progress linked to blockchain.