Wildcard: Branding, Social Media, Photography, Web, Pinterest

As a brand partner, I wanted to put my own strategy to the test and see whether I could build, position, and grow a consumer brand from scratch using the same principles I apply to client work. So, I created my own fashion brand from scratch, overseeing everything from the product itself and brand identity to the website, creative direction, social media, and overall launch strategy. Within 4 months of launching, Urban Outfitters reached out organically on our website after finding us through Instagram. The brand went viral on Pinterest, reaching over 1 million impressions and 600k people, and built a highly engaged Instagram audience, with posts consistently generating strong saves, shares, and organic engagement despite a relatively small following. We also secured partnerships with 10 retail stores before we even launched, all of whom approached the brand directly.

Wildcard is the happy medium between underwear and lingerie. Our garments are designed to get the best of both worlds: the level of detail and quality of lingerie combined with the comfort and mobility of underwear. Formed to move with you from day to night, our breathable mesh is made from 100% recycled plastic bottles. Our fun matching sets are soft and light to the touch, but bold where it counts. We believe in empowering girls to feel confident to go out and accomplish things in the real world - ace that job interview, run that marathon, and go the distance . And that’s how Wildcard was born - for girls who do what they want and wear effortless lingerie on their own terms. 

Sales Increased by 300%: The website redesign effectively attracted the target audience, leading to a significant boost in online sales.

Wholesale Opportunity with Urban Outfitters & Wolf and Badger: The elevated branding and functionality generated interest from Urban Outfitters, resulting in an email inquiry to purchase Wildcard the Label for their next collection.

80k Monthly Views

1 Million Impressions