Brand Identity, Social Media, Graphic, Pitches: Goodlife Vending

Objective: To position Goodlife Vending as a modern, innovative solution in the antiquated vending machine space. The brand identity and marketing materials needed to highlight its unique offering of healthy snacks, customizable branding options, and advanced technology while attracting premium partners and building credibility.

Background: Goodlife Vending aims to redefine vending machines, shifting the perception from outdated junk food dispensers to modern, health-forward experiences. By offering premium, healthy snacks, cutting-edge technology like low inventory notifications and combo discounts, and custom branding options, Goodlife Vending delivers a vending solution that aligns with contemporary values of wellness and convenience. However, the founder had zero content and was running the business solo, requiring a complete brand build from the ground up.

No Existing Content: With no photography or pre-existing assets, the brand had to rely entirely on creative graphics, mockups, and slogans to build a presence.

Standing Out in an Outdated Industry: Communicating innovation and health-forward values in an industry known for outdated machines and junk food.

Appealing to Premium Partners: Creating materials that resonated with high-end brands and locations to secure placements.

Solution: We developed a cohesive brand identity and marketing strategy that positioned Goodlife Vending as a leader in the modern vending space:

Instagram Grid: Built an engaging grid using a green color palette to convey freshness, health, and cleanliness. Graphics incorporated playful designs to showcase snacks from his inventory, making them visually appealing and interactive.

Custom Mockups: Designed branded vending machine mockups tailored to potential partners, demonstrating how vending machines could elevate their brand visibility.

Slogans and Messaging: Developed catchy, modern slogans to convey the brand’s values and unique offerings, such as "Healthy Snacking, Reimagined" and "Your Brand, Our Machine."

Custom Flyers: Created partner-specific flyers to direct traffic to vending machines once placed, ensuring seamless integration into each location’s environment.

Results: The new branding and marketing materials led to significant success:

All 15 vending machines were placed in high-profile locations, including top hotels like Arlo Hotel, The Hyde, and The Hilton—all within the first month.

@goodlife.vending