Automated SDR Pipeline for Crypto Marketing

Francisco

Francisco Mimò

Overview

Industry: Blockchain & Crypto Marketing Tools: HubSpot, Email Automations, Social Media Integrations

Challenges

Inconsistent outreach efforts leading to low engagement rates.
Lack of real-time reporting, making SDR performance hard to track.
Manual task assignments slowing down the sales process.

Results

Faster deal cycles with reduced SDR response time.
Higher close rates due to consistent and targeted follow-ups.
Improved visibility with performance dashboards tracking lead and partnership metrics.

Solution

SDR Pipeline Workflow (HubSpot CRM Automations)
Automated deal creation for new crypto token partnership opportunities.
Automatic SDR assignment based on token category.
Reminders for SDRs when deals remain inactive beyond 5 days.
Lead Engagement & Follow-Ups
Automated multi-channel follow-ups (email, LinkedIn, and crypto community outreach) for prospects with no response within 3 days.
Coordinated social media campaigns triggered when deals close.
Real-time dashboards to track lead progression and token partnerships.

Results

Faster deal cycles with reduced SDR response time.
Higher close rates due to consistent and targeted follow-ups.
Improved visibility with performance dashboards tracking lead and partnership metrics.
Client Testimonial
The new automated pipeline transformed our deal-making process, allowing us to scale co-marketing partnerships effortlessly.”
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Posted May 20, 2025

Automated SDR pipeline improved deal cycles and close rates in crypto marketing.