Brand Setup - Ideal Hair Care

Project Manager

Brand Designer

Creative Director

Adobe Illustrator

Adobe Photoshop

Figma

Webflow

We could not be more excited about the brand launch and the results produced are phenomenal. Kudos to the team for all your help getting us this far!

Dr. Adebola Dele-Michael, MD FAAD

The Ask

Dr. Adebola Dele-Michael, MD FAAD, a Board-Certified dermatologist was frustrated as there wasn’t even a single skincare product in the market that she can recommend to her patients with full confidence.

Her in-depth knowledge of skincare regimens didn’t allow her to damage the patients’ skin by recommending faulty products.

The skincare market is overloaded of brands with marketing gimmicks and no one is actually working on the real problems of people of color.

Figuring things out.

After understanding the core problem, We made our consensus on building a brand that is true to its philosophy of:

Focus on the skin of people of colour

One flat price no add-ons

Real results, not quick fixes

No marketing gimmick

No splitting products

Things coming together

I crafted a logo that was rooted in historical beauty …. but with an intentional twist and modern touch that alludes to what’s to come.

The star inspired by the pole star denotes stability & is the brightest star that shines differently from the crowd.

The serif typeface with connecting lines to represent the idea of kinship which is one of the brand values.

Visual Identity

The soft colour spectrum is rooted in biology and inspired by the refraction and iridescence found in nature. Underlying the brand’s inspiration are

The wing of a butterfly

The sheen of a shell

Ice crystals under a microscope.

The contrast of subtle and bold typography is inspired by the brand values being aspirational yet accessible.