A trade-show floor is a wall of noise. Everyone says “trust our data.”
Pogo’s whole thing is that you don’t have to take anyone’s word for it - so the booth had to prove it, not claim it. We designed the full activation: the structure, the signage, the print, and the little moments that made people stop.
The process
One idea per surface. Deep purple, white call-out blocks, zero clutter. From the booth to the hanging sign, every panel reads as part of the same system.
The hook wasn’t a pitch, it was a latte.
From flat file to full booth. Every panel was designed as a dieline, then folded into the real thing.
1 like · 1 view · Nov 13, 2026
Pogo’s whole pitch is trust: talk to verified buyers, real behavior, not panels. For TMRE 2026 we turned that into a booth people could actually walk into.
