The brand 🍩:

Box is the guilt-free haven for donut/dessert lovers, offering delectable treats that are both low-calorie and healthy, satisfying our cravings without compromising our well-being.

The goal 🥅:

We have immensely enjoyed working on this captivating branding project, delving into the nostalgic essence of vintage diner-style and the charismatic appeal of the mascot. By seamlessly blending approachability and a touch of nostalgia, we have successfully crafted a brand that evokes a heartwarming sense of familiarity, as though it has been a cherished part of your neighborhood since childhood.

The results🔥:

Custom font logo with variations

Mascot design and illustration

Printables (coasters, napkins, business cards, ...)

Packaging (paper coffee cups, paper bags)