Social Media Campaign Management

Social media is a busy and noisy place. Advertising and marketing funds are sometimes wasted because the target market never gets the message which is lost in the noise. The PPSS Social Media Marketing Strategy framework assists with developing a strategy and management system to ensure that budgets allocated to social media campaigns give a healthy return on investment. Campaigns often fail when they are not governed by a strategy. The framework assists with:

Denoising the marketing message (simplifying complexity)

Planning and organizing campaigns

Co-ordinating marketing and sales

Selecting appropriate social media platforms

KPI's for social media platforms

Developing a sales funnel and customer journey

Social Content Development

Integrating platforms to operations