Startup to IPO: A Success Story
James Gracey
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Posted Jun 4, 2024
James and his partners successfully took a startup to IPO, showcasing their expertise in business development and strategic execution.
In the 90's my partners and I took a software development start-up to IPO in six years. The exit was when we where acquired by a larger conglomerate where I worked as a divisional manager for many years. I understand business and technology. I have developed and proven the PPSS business development methodology over the years and used it to assist business development from start-up to social media dominance. The methodology consists of 4 frameworks and each framework has defined work items. The 4 frameworks interlock and cover:
Business case development
Defining an operating model (which is different to a business model)
Plotting an AI roadmap
Developing a social media marketing strategy
Using the methodology and the frameworks -- improves time to market for products and services, aligns strategy to operations, develops a roadmap for incorporating new technologies (like AI) and develops a social media marketing strategy.