Yiru - Brand Identity Design

2025 | Brand Identity Design

Yiru - Matcha E-commerce Business

Project Overview: Yiru is a premium matcha brand built around authenticity, quality, and emotional connection. Created to fill a gap in the market, Yiru brings a fresh and thoughtful approach to matcha by combining high-quality Japanese imports with a strong focus on aesthetic, ritual, and customer experience.

Objective: The goal was to position Yiru as a modern, relatablem, and design-conscious alternative to trend-driven wellness brands by creating a cohesive visual system, tone of voice, and brand experience that speaks to intentional consumers.

 Through thoughtful storytelling, elevated aesthetics, and a values-driven approach, Yiru aims to introduce matcha as a meaningful daily ritual, not just a passing trend.