Yiru - Brand Identity Design
Teodora Bratulescu
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Posted Sep 26, 2025
Yiru is a premium matcha brand built around authenticity, quality, and emotional connection.
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Timeline
Sep 8, 2025 - Sep 25, 2025
2025 | Brand Identity Design
Yiru - Matcha E-commerce Business
Project Overview: Yiru is a premium matcha brand built around authenticity, quality, and emotional connection. Created to fill a gap in the market, Yiru brings a fresh and thoughtful approach to matcha by combining high-quality Japanese imports with a strong focus on aesthetic, ritual, and customer experience.
Objective: The goal was to position Yiru as a modern, relatablem, and design-conscious alternative to trend-driven wellness brands by creating a cohesive visual system, tone of voice, and brand experience that speaks to intentional consumers.
Through thoughtful storytelling, elevated aesthetics, and a values-driven approach, Yiru aims to introduce matcha as a meaningful daily ritual, not just a passing trend.
