Maison Laurent - Boutique Hotel Brand Identity Design

2025 | Personal Project

Maison Laurent - Boutique hotel

Project Overview: Maison Laurent is a boutique countryside retreat nestled in the heart of Provence, where timeless charm, slow living, and thoughtful hospitality come together in perfect harmony.

Founded by Amélie Laurent in her family farmhouse built in 1832, Maison Laurent invites guests into a world of calm, beauty, and deep connection, both to the land and to themselves.

Objective: The objective of this branding project was to create a cohesive and elevated visual identity that reflected the essence of Maison Laurent - a serene, experience-driven retreat rooted in Provençal tradition. The new brand was crafted to evoke timeless elegance, warmth, and intention, aligning with values of slow living, sustainability, and refined simplicity. It unified all touchpoints, positioning Maison Laurent as a destination of quiet luxury and soulful hospitality, supporting business growth while staying true to its original spirit.