Meyes New Arrivals Email Campaign
Britney Calixte
The Brand
Meyers is a contemporary eyewear and accessories brand offering fashion-forward sunglasses and optical frames designed for modern, style-conscious consumers.
The brand blends trend-driven design with everyday wearability, positioning itself as a destination for curated style inspiration rather than simply selling eyewear.
Project Type: New Arrivals & Collection Campaign
Industry: Fashion & Accessories
Objective: Product Discovery, Engagement & Sales
Role: Email Marketing Strategist, Copywriter & Email Designer
Meyes Monthly Collection & Style Inspiration Campaign
Campaign Goals
The campaign was designed to:
Increase collection awareness
Improve click-through rates
Drive product page visits
Encourage browsing behavior
Strengthen brand positioning
Projected Results & Outcome
The campaign transformed a standard product promotion into a style-driven editorial experience.
By combining fashion storytelling, curated product selections, and strong visual direction, the email was designed to keep subscribers engaged while encouraging exploration of new arrivals and featured collections.
The result is a campaign that supports both immediate product discovery and long-term brand affinity.
Open Rate: 38–45%
Click-Through Rate: 4–9%
Product Page Visits: +40%
Collection Engagement: +35%
Add-to-Cart Actions: +18%
Like this project
Posted Jun 7, 2026
Drove new collection sales for Meyes with a Klaviyo campaign built with urgency-driven copy, shoppable product layouts, and a clear path from inbox to checkout.
