Hilltop Travel Inc. is a travel company specializing in curated vacation experiences, boutique hotels, luxury escapes, and destination packages for leisure travelers seeking memorable experiences around the world.

Hilltop Travel wanted to increase engagement with its email audience and drive more traffic to destination pages and travel packages.

Instead of leading with discounts or sales messaging, I designed the campaign around travel inspiration and destination discovery.

Travel inspiration campaign concept

Customer journey mapping

Content structure planning

Subject line

Preview text

Hero copy

Destination descriptions

CTA copy

Mobile-responsive layout

Visual hierarchy planning

Destination showcase sections

Branded footer structure