A campaign launch concept built to reposition drinkable yogurt as the premium on-the-go snack. Visual systems, shopper assets, social concepts, and experiential activations crafted within a four-person strategy team. (Graphic Design by Julian Rucker)

Consumers wanted convenient snacks without losing quality or flavor—but the yogurt category wasn’t meeting that need. Our team developed a launch system linking retail, social, sampling, and experiential touchpoints, designed to help Noosa Fruit Smoothies stand out in a crowded beverage-snack landscape.

My role as team graphic designer was to translate the strategy into a bold, flavor-driven visual system across digital, shopper marketing, and experiential concepts.

The problem was clear: yogurt brands weren’t meeting the needs of fast-moving snackers. Our goal was to show how Noosa’s ingredient quality and “Full on Tasty” flavor could redefine drinkable yogurt as the go-to on-the-go snack.

Reposition drinkable yogurt beyond breakfast

Elevate Noosa’s “Full on Tasty” flavor story

Create a campaign that felt bold enough to break through a saturated category